At this stage, the leadership team has generated a new strategy and elevated itself to a much higher level of cohesion, trust, honesty and alignment. Team members have authentically committed themselves to bringing the organization to a whole new level of performance - along with a whole new culture and way of working with one another. The goal of this step, then, is to get the rest of the organization on board - i.e., fully embracing the new direction and culture.

We engage the next layers of management, in sequence, in a structured process that covers similar ground to that taken with the senior management group. Just like their superiors, managers raise context issues and express background doubts, concerns and frustrations with their peers and bosses. We provide managers with powerful approaches to challenge the status quo, create novel solutions and think about their team members and the future in new and more productive ways. This process equips managers to get beyond the past and fully embrace the plan the leadership team has created, i.e., the Strategic Vision and Strategic Promises, with enthusiasm.

Employees are brought on board as well. Depending on the size and structure of the organization, we customize a process that applies the same principles we use with the senior leaders and middle managers. This gets all employees fully engaged in addressing content and context issues. In addition, they learn other methods for being bold and courageous in fulfilling the new direction. They leave these sessions enthusiastic, energized and eager to make a difference.

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