Once the entire organization has begun to rally around the new Vision, the focus is on driving initiatives and activities that deliver on the Promises, while building a culture of authentic ownership, commitment and accountability. In this step, through individual and team coaching sessions, our role is to ensure that:

1. The leadership team is effective at leading from the Vision and driving the fulfillment of the Promises, individually and collectively. This includes ensuring they are effective at inspiring and coaching their managers to do the same;

2. The functional and cross-functional initiatives are meeting their milestones and deliverables - including overcoming setbacks and obstacles - without getting sidetracked or losing momentum or energy;

3. Context issues are addressed vigilantly, which continues to expand the cohesion, trust, partnership and communication within and across functions;

4. Ownership and accountability for the plan continue to expand throughout the organization.

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